Project Alpha returns
By Noorsila Abd Majid
After a smashing first season, Project Alpha returns to cyber space - bigger and bolder.
Among the who's who in blogosphere featured in the second season are top TV host Azwan Ali, celebrity journalists Niki Cheong and Joe Lee as well as controversial yoga instructor Nina Ahmad.
Celebrity blogger/TV host Jojo Struys, who was featured in the first season, takes a breather by only hosting the show this time around.
The buzzworthy social media project, aiming to be the platform for wired Malaysians to voice their opinions on anything and anyone that concerns them, will take blog readers closer to the bloggers by unveiling their daily life in details.
"Season two, filmed completely in HD, is faster paced and has more interaction and movement," enthused project director, Michael Lim.
"Because the bloggers are filmed in real time action, such as travelling on foot, trains and planes, there is always something happening. Viewers will appreciate the authenticity of the show where they will see bloggers being themselves on camera, and leading a very diverse, interesting life."
Echoing the same sentiment, Jojo added, "All of us are constantly on line. But I can tell you it's not easy blogging from England, when all I care about is to keep myself warm (in blistering cold winter)."
When asked who the craziest blogger is, the pretty lass recommended Azwan Ali.
(right) Sam Wong of Adidas Malaysia is a happy sponsor
As for the show's presenter, Adidas Action 3 has recorded an amazing 50 percent increase in sales ever since they took part in the first season of Project Alpha.
"Being active, energetic and young, Adidas see social media as an opportunity to expand our business," commented Sam Wong, Adidas Malaysia brand manager.
"Consumers want to know how good your product is. They want transparency. So we want our customers to know the real Adidas products through the bloggers. It's like word-of-mouth."
Project Alpha season two goes live on April 19, 2010.
Daily Chilli is the official partner. You can also check out the video on www.projectalpha.com.my or tune in to Astro Hitz TV.
Published on April 6, 2010.
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